The film opens with a close up shot of the main character Marnie (Kristen Bell) recording her time capsule video. Marnie is presented with big round glasses, spots all over her face and braces. This is effective as its showing the audience the stereotypical type of person to get picked on and called names. The viewers also get a first glance of what Marne used to look like and how it will be remembered later in the film.
During her recording Marnie comes across as shy and quiet as she is unable to speak accurately and forgets her name. This could be due to her low self-esteem and the fact she gets picked on. While she is speaking in the background you hear people shouting "MOO" this is because her initials spell Moo. However this gives other high school students the position to use it to put her down. The students say it in a harsh malicious way which causes Marnie to feel upset and vulnerable. Its effective as it suggests to the audience that verbal bullying is the main type of bullying in this film. It also makes the viewers feel sorry for the character and have dislike to the other students.
About one minute ten seconds in, there is a following camera movement and a medium shot of all the other students carrying Marnie out of school. It shows her being unable to get down and feel unsafe. There is then a close up shot of Joanna the bully (Odette Annable) singing "We are the champions". This suggests that she feels superior that she got Marnie locked out and is looking down on her. This further makes the audience feel sorry for Marnie and feel hatred towards Joanna. It also makes me as a viewer want to carry on watching and see how Joanna acts and is presented later in the film.
There is a close up shot of Joanna using her body language to represent 'Loser". You are able to see the venom and evilness within her character as she puts Marnie down constantly. By Marnie just watching them, it shows she is to frightened to say anything and puts up with the non stop bullying. The use of Joannas outfit, a tight top and short skirt demonstrates that she believes she looks good and doesn't have anyone inferior to her. She thinks she's is and looks the part. This shows the audience the two completely different characters and personalities.
The opening finishes with a medium shot of Marnie sitting outside of school saying "I never had much luck" this as well as her body language of a slouched back and head in her hands demonstrates she's bored of all of the bullying and school itself. The shot shows her emotions and makes the audience feel sympathetic towards, we want to see what Joanna's got coming. I as a viewer feel the opening scene was effective in making me want to carry on watching, as i felt Joanna needed to get what was coming for her.
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