Evaluation Activity Four:

Who would be the audience for your media product?

From the very beginning of researching and planning we decided that the appropriate age for our thriller film would be between 15 and 25. We chose this as we thought that most people between these ages tend to go to the cinema more than people beyond 25/30. We decided that our film should be rated a 15 due to the assault scene we chose to use. The assault scene may come across as aggressive and frightening which is why we thought 15 would be more appropriate that 12. During our research and planning activities we found out that our targeted audience have a interest in films which produce a tense atmosphere and create suspense. Our target audience tend to like most of the film genres but also have a variety of preferences and impressions.

Female audiences at the age of 15 tend to shop in popular stores such as Topshop,  River Island, Accessorize and Urban Outfitters as well as less expensive shops like NewLook, Primark and h&m. At this age Pop music is widely popular due to the hit station Capital FM including artists such as  Katy Perry, Rihanna, Ariana Grande and Beyoncè which attract the younger teens. Tv programmes including Made In Chelsea, The Only Way Is Essex and Home And Away are very much influential on this particular age of audience preferences. With this in mind teens from the age of 15 are more into romance and comedy genres. In comparison teens aged 17-20 have different interests in shops such as Mac, Boux Avenue and House Of Fraser. Tv preferences like Geordie Shore and Ex On The Beach as they include more adult themes and references. At this age they have more ideas and choices of what films to choose from including thrillers.

The male audience at the age of 15 have very different tastes and interests. They would shop in JD Sports, Topman, River Island and SuperDry. They may also be interested in Pop/R&B music but with the likes of Drake and Eminem. Hobbies including football and rugby are very popular between the ages of 15 and 20. Tv programmes for a boy at this age would consist of Match Of The Day, Rugby Live and many more. The male audience stereotypically are much more into crime and violence suggesting they play games like Call Of Duty and Grand Theft Auto. This all enables us to suggest that the male audience at these ages would tend to watch a thriller film due to the use of crime, weapons, technology and violence. 

We wanted our film to really appeal to our targeted audience so we decided to aim our film at between 15-25 year olds. We did this as the feedback we got from other students in class and questionnaire answers had a range of different interests. However, many liked the idea of a thriller genre. In our questionnaire we asked different age groups and genders helping us get different opinions and viewpoints. We wanted our film to appeal to as many people as possible, including both male and females. As the main characters are women we felt that female teenagers and young ladies would enjoy our film as they are able to relate to the characters and feel as if they were 'in their shoes'. On the other hand the male audience may feel the characters are attractive making them want to see the film just as much as females.  

We wanted our opening to be based around the protagonist and the antagonist. We thought by doing this it would make the film appear more engaging and exciting keeping the audience interested. As we include the assault scene in the first two minutes we feel that it keeps both genders happy as they want to see what will happen later in the film. Furthermore, by doing this it keeps teenagers around the age of 15 occupied as they can get bored easily!

The interests from our targeted audience is usually shopping, cinema, meals out and hanging out with friends. We thought that going to the cinema with your friends at these ages was a very normal/predicable activity suggesting they would go and see our film. I feel they would watch our film due to the relatable characters and the overall storyline. Consequently, I believe our targeted audience would enjoy our film as its exciting and thrilling. 

This leads me to conclude that overall I feel we chose an appropriate target audience as teenagers enjoy many different film genres including thriller and our exciting tense storyline can help young adults take a break from everyday life and engage in the fictional world we created. Nether less the audience are able to relate with our characters due to the storyline and setting which we intended to do so.